About
Made by one person, in Norway.
Midground is a WordPress theme and visual builder for websites that move. It is made by Pelle Nilsen, a solo developer in Norway – every demo, guide and story on this website was built in the same editor you can open in your browser.
Who makes Midground
Pelle Nilsen is a developer in Norway and builds Midground alone: the theme, the visual builder, the demo sites, the guides and the stories on this website.
Stories like How deep is a Norwegian fjord? are researched from primary sources – Store norske leksikon, Norway’s research institutes and peer-reviewed papers – with every figure checked on a stated date and every source listed. The guides say which version of Midground and WordPress they were tested with.
Corrections are welcome: hello@midgroundwp.com.
Why Midground exists
Pinned scenes, parallax, text that comes into focus and 3D that turns as you scroll usually mean custom code, or a stack of add-ons that each do one thing. Midground puts them in one editor, and takes care of the parts that are easy to forget: phones, visitors who ask for less motion, keyboards and screen readers, and page speed.
It is honest software: the demos show only what Midground does, the guides say what it doesn’t do yet, and the AI assistant runs on your own API key.
Get in touch
Questions, ideas, a bug or a correction: write to hello@midgroundwp.com. Midground is also on Instagram and Bluesky.