Midground

AccountGet Midground

Features

Everything you need to build sites that move.

A theme and a visual builder made for motion and depth – with the templates, shop and everyday tools real websites need.

The Midground editor with the page in the middle, elements on the left and settings on the right.

The editor

Your page, your theme – editable in place.

Drag elements in, type on the page, and change anything in the panel on the right. Layers, undo, revisions, components and a searchable library of sections and layouts are all there.

Design values

Colours, fonts and sizes in one place.

Set the site’s colours, fonts and type scale once and every element follows. Every Google font can be copied to your own site in a click.

The Design panel with the site’s colours, fonts and type sizes.
The Starter sites screen with six ready-made websites to import.

Starter sites

Six finished websites to start from.

Agency, restaurant, shop, local business, experience and software – each with pages, header, footer, templates and design, ready to make your own.

Help built in

A guided tour, a help menu and a user guide.

New users get a short tour of the editor. The user guide is in the editor too, in English and Norwegian.

The guided tour pointing out the parts of the editor.

And all of this

Scroll motionThirty effects that follow the scroll, appear, or react to hover and the pointer.
Pinned scenesStories in acts that stay on screen while the page scrolls.
Real 3DUpload a GLB file. Visitors turn it – and it turns as they scroll.
Text effectsWords and letters that rise, fade or come into focus.
TemplatesHeader, footer, posts, archives, search and 404, with rules for where each one applies.
WooCommerceShop, product and archive templates in your own design – scripts only where they are needed.
Background videoYour own films, YouTube or Vimeo – loaded only after consent.
Maps and reviewsOpenStreetMap by default; Google and Trustpilot reviews with your own keys.
Forms and bookingContact Form 7, WPForms, Gravity Forms and more – styled like the rest of the site.
Google Fonts, locallyEvery Google font, copied to your own site so visitors never talk to Google.
SEO and languagesTitles and sharing images, or leave it to your SEO plugin. WPML and Polylang work.
Client modeHand a site over: clients edit the words and pictures, not the design.

Your content stays yours.

Every page is also saved as plain WordPress content. Switch the builder off and your words and pictures are still there; switch themes and your Midground pages keep working.

Revisions and autosave for every page
Content that survives deactivation
Export and import pages, templates and components
Checked with axe-core for WCAG 2.1 AA

Launching this autumn

Get an e-mail when Midground opens.

One e-mail when it opens – and the first 150 buyers get a lifetime licence for 25 websites at $349. We never share your address.

Build websites for clients? Test Midground before launch – free.